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Friday, June 24, 2011

If Ad Writers Were Only Allowed To Marry!

...then ads such as the following would never get made!

(Click to largify)

From Huffington Post: Kia Sportage Ad Sparks Pedophilia Controversy
A new Kia ad is raising eyebrows—with some even saying that it promotes pedophilia.

The ad, which promotes a dual-zone climate control feature in one of Kia's cars, took home the Silver Press Lion at the prestigious Cannes Lion Awards. But it is controversial, to say the least.

The ad features a teacher lusting after his elementary school-aged student. On one side of the page, she appears as a young girl. On the other side, though, she becomes a scantily clad, buxom teen, seemingly as a product of the teacher's imagination.

Oh wait - it won an award. It's all good then. Never mind.

Click here if you wish to contact Kia Motors and complain. I did tried - their system won't allow you to send a message electronically, so I called their number and lodged a formal complaint. I wasn't the only one to call.

***UPDATE*** (10:25 PM EST 6/24/11) - from the Kia Motors website:

Statement Regarding Inappropriate Advertising Material From Brazil

Kia Motors America (KMA) has become aware of an offensive piece of advertising material that was created by an ad agency in Brazil that KMA has no business relationship with and has never worked with. This ad was not created in the U.S. by Kia Motors America or any of its marketing partners and does not reflect the opinions or values of KMA or Kia Motors Corporation. The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it. We can guarantee this advertisement has never and will never be used in any form in the United States, and our global headquarters in Seoul, South Korea is addressing the issue with the independent Brazilian distributor.

Kudos to Kia on the quick response. Still makes me wonder how this ad managed to get submitted in an international contest and win an award if it was never approved by KMA in the first place, but at least they've made a public announcement denouncing it.